Provide a suggestionĪ small strategy tip can help sales reps build credibility and showcase the value of their insight to buyers. Her family bought several dire wolves from me a few years ago.' You've given your conversation and relationship something to build upon - and that can be a huge help when conducting outreach. For example, ' I see we have a mutual connection: Sansa Stark. It also signifies that if a friend works with this sales rep, the prospect might also enjoy working with the same sales rep.Īnd it gives you something in common to bond over. Surfacing a mutual connection allows the prospect to ask their acquaintance about the sales rep and gather more information. After all, who isn't going to click the link to a post titled, ' 9 Reasons Julie Needs ABC Staffing Solutions Today.' 4. You might even work with a marketer to craft a post just for them. If you're trying to grab a prospect's attention, try sending one with an especially snappy title.

Link to a blog postĪ blog post is a way to build credibility with prospects and provide them new information about the product and company as they start to make a decision. You've acknowledged their time is a priority for you, without discounting your own schedule and what you're offering. I know your time is valuable, and I think this is worth the few minutes it will take to read. S end your latest and most relevant study with a note saying, ' This case study made me think of your business. Include a case studyĬase studies allow prospects to discover how a business in a similar position to theirs solved its problems. For example, you might open an email with, ' Instead of sending you a pitch, I'll let a previous customer do the heavy lifting with their unvarnished (really) testimonial.' 2. Think they might not trust a written review coming directly from you?Ĭonnect them with current and past buyers who can provide honest feedback on why working with you is great as well as some of the drawbacks. Send a customer reviewĪ customer review provides value because modern-day buyers trust their fellow buyers to give honest feedback about a product they’ve used. Alternatives to Saying, 'Sorry for Bugging You' 1. There are a multitude of ways to provide value in a sales follow-up email. Instead, regroup and focus on providing value to the prospect and grabbing their attention instead of “bothering” them again. If you find yourself using this phrase in an email - stop writing. Maintain authority and equal footing with your prospect by never apologizing for being in their inbox or voice mailbox.

It communicates your time and energy is not as valuable as the prospect's - which simply isn't true.

The message is a last-ditch effort to pique the potential buyer’s interest - on the rep’s timeline.

Reps send “sorry to bother you again” emails in hopes of starting a conversation after not hearing back. When we make a mistake that negatively impacts someone, the first phrase that often comes out of our mouths is 'I’m sorry.' This phrase means we’ve acknowledged wrongdoing and know we need to fix it. In addition, people use the word “sorry' after doing something they deem wrong. It implies you've done something wrong.Even if the sales rep hasn’t annoyed the prospect yet, this is the phrase that might do it. It also reminds the prospect they’ve reached out several times before (“ again”) to no success. It implies you've become annoying to your prospect.

So, why should you avoid saying ' Sorry to bother you again?”

Follow up synonym